Investing Home Page
A long-standing home page for investing was outdated and full of cognitive overload. I led an effort to simplify content and better serve as an introduction to the product.
1 UX Designer, 1 Visual Designer, 1 Product Manager, 1 Developer
What I Did
Responsive Web Design
Though only meant to be a quick test, the new design beat the control by a significant margin and was quickly pushed live in August 2016.